APO 4 — Emami Innovation Proposal 2025

Glow Smarter.
Grow Stronger.

India's First AI-Personalised Ayurvedic Skin & Beard Intelligence System — where 5,000 years of Ayurveda meets tomorrow's science.

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$27B → $39B India BPC Market by FY30 1Lattice / Economic Times, 2025
45% BPC Spend Driven by Gen Z 1Lattice Report, 2025
39% ↑ Online Beauty Growth (Jun–Nov 2024) NielsenIQ via IBEF, 2025
13.2% CAGR Ayurvedic Products Segment Research & Markets, 2024
$2.3B → $4.3B Men's Grooming India by 2033 IMARC Group, 2024 | CAGR 6.8%

The DERMIQ Range

Three intelligent products. One seamless routine. Built for Indian skin and reimagined for Indian ambition.

Bestseller
SkinID Serum
MRP ₹599 · 30ml

AI-personalised Nano-Peptide + Turmeric Complex. Dermatologist co-tested. Visible glow in 7 days. Your QR code reveals your exact formula variant.

★★★★ (4.5 / 5 · 1,240 reviews)
Turmeric Nano-Peptides Hyaluronic Acid Niacinamide
New Launch
BeardRx Oil
MRP ₹449 · 30ml

Bhringraj + Nano-Peptide beard growth oil engineered for Indian men. Reduces patchiness. Strengthens follicles. Visible results in 21 days.

★★★★ (4.4 / 5 · 876 reviews)
Bhringraj Argan Oil Nano-Peptides Castor Oil
Best Value
GlowKit
MRP ₹349 · Complete Kit

Complete brightening ritual: Face Wash + Toner + SPF Moisturiser. 100% paraben-free. Powered by Neem + Aloe + Vitamin C. Ayurvedic. Clinically safe.

★★★★★ (5.0 / 5 · 2,103 reviews)
Neem Aloe Vera Vitamin C SPF 30

Scan. Answer. Glow.

No app download needed. Answer 5 questions and get your personalised DERMIQ routine instantly — just like scanning your pack QR.

Question 1 of 5
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What is your skin type?

Analysing your skin profile...

Building your personalised routine ✨

Your DERMIQ Report

Your DERMIQ Routine: Morning Glow + Night Repair

Personalised for your skin type · Updated live

Exclusive First-Order Offer

GLOWUP30

₹30 OFF on your first DERMIQ order · Valid 48 hours

Retake Quiz

The DERMIQ Difference

Four reasons DERMIQ is built to win India's next decade of personal care.

Scan-to-Personalise

Scan the QR code on any DERMIQ pack. Get your personalised routine in under 30 seconds. No app. No friction. Just intelligence — directly on your phone.

Ayurveda × Science Fusion

Ancient wisdom, clinically validated. Bhringraj, Turmeric, Neem, and Aloe meet Nano-Peptide complexes and Hyaluronic Acid for results no single tradition can deliver alone.

Dermatologist Co-Tested

Every DERMIQ formula is clinically tested on Indian skin types across Fitzpatrick Scales III–VI. Allergy-tested, paraben-free, and safe for daily use across all ages.

Eco-Conscious Packaging

All DERMIQ packaging uses recyclable bio-based materials. Our Refill Programme launches in 2026 — cutting plastic waste by 60%. Beauty that respects the planet.

Partner with DERMIQ

India's fastest-rising personal care brand. Back it early and grow together. Here's what we offer every channel partner.

💰

22% Intro Margin

Exclusive 22% trade margin for the first 6 months of launch — higher than category average of 15-18%. Then settling to 18-20% steady-state margin post stabilisation.

🖥️

Free CDU Display Unit

Every qualifying launch partner receives a branded emerald-gold countertop display unit (CDU) worth ₹800 — at zero cost. High visibility = faster sell-out = higher reorder.

🔄

QR-Driven Repeat Sales

Customers who scan the QR code on their DERMIQ product receive personalised replenishment reminders — creating a built-in loyalty loop that drives automatic reorders at your outlet.

🛡️

60-Day Return Protection

Zero unsold-stock risk for your first season. We absorb it. You test the market with full confidence. This is Emami's commitment to your business — not just the product.

Currently onboarding partners in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, and Ahmedabad.

50 Years of Emami.
The Next 50 Starts with DERMIQ.

Emami has earned the trust of Indian households with iconic brands like BoroPlus, Navratna, and Fair & Handsome for generations. We've been in your home, your bathroom, your lives.

DERMIQ is our pledge to the next generation — combining 50 years of Ayurvedic heritage with AI-powered personalisation to create India's most intelligent personal care brand. It's not just a product. It's an evolution.

Revenue FY24: ₹3,578 Crore (grew 5%) | Plans to invest ₹200+ Cr in new-age categories — Source: Emami FY24 Integrated Annual Report

5.1M Retail Outlets
3,400+ Distributors
70+ Countries
₹3,578 Cr Revenue FY24
by Emami
Added! Your personalised routine awaits — scroll to take the quiz ↓